Profoundly Curious 🌱
To me, there's nothing more enthralling than growing a seed of an idea into a globally recognized forest.
Since graduating ‘magna cum laude’ from the Mendoza College of Business at the University of Notre Dame in 2014, growth hacking has been my core passion, along with yoga, rock climbing, and graphic design.
As a growth hacker & user acquisition specialist, I’ve:
Managed millions of dollars in Facebook and Instagram advertising spend 💰
Independently ran campaigns for 20+ clients (mostly Series-A Startups) 🚀
Designed over one thousand ads that actively ran on Facebook and Instagram 🎨
Conceived, wrote, and A/B tested thousands of original copy lines 📝
Implemented email drip campaigns, spanning the entire user life cycle 💫
Created dozens of buyer personas, targeting stacks, and custom audiences 🎯
Analyzed real-time conversion data while making daily optimizations 📊
Improved SEO rankings using AdWords, Content, and intelligent UI 📈
Ran 100s of meetings with VCs, CEOs, and CMOs 💬
Exceeded client goals in generating e-commerce sales via Shopify, Stripe, and Mobile In-App Purchases 🤑
Created and tested hundreds of landing pages to optimize conversion rates ♻️
Optimized App Store CVR using keyword tools alongside Apple Search Ads 📲
Redesigned the UX/UI of a mobile app, reducing acquisition costs by 75% ⬇️
I've worked with early-stage startups, Series-A startups, and Fortune 500 companies in a variety of industries.
The future is enthralling! My goal is to help shape it.
Shot on my iPhone X in Jökulsárlón, Iceland